Eyta Tan

Data | BI | Lean Six Sigma | Agile

Singapore-Based

Experienced mentor and project lead with 14+ years experience in regional and global roles along the data and analytics value-chain working with geographically and culturally diverse teams. Expertise in enterprise business intelligence, agile & project management, product management, case management, user training, UAT testing & management. Knowledge in lean six sigma (green belt) methodology.

CSPO ICP-APM LSSGB

Core Expertise

BI Reporting & Data Analytics
Project Management & Agile
Data Product Management
Cross-Functional Collaboration
Managing Remote Teams
Documentation & Knowledge Transfer

Professional Experience

2025

2026
Analytics & Insights, A US-based Private Equity Firm
  • ARR Reporting for 4 SaaS firms with a total of >USD30M ARR
  • Set up Jira and Confluence from scratch, developed training materials and trained users
SaaS Analytics ARR Reporting Business Intelligence Jira Confluence Training & Enablement Snowflake Cortex Code SQL
2012

2023
Enterprise Business Intelligence, VMware
  • Led a remote cross-functional data team of 8 as SPOC for a global data project, driving end-to-end delivery while owning stakeholder alignment, documentation, and team enablement
  • Supported VMware APJ sales operations stakeholders across BUs such as EUC, NSX, PSO etc in BI reporting matters covering sales pipeline, bookings, territory planning, leads and campaigns datasets
🏆 Mar 2022 — EDA Terrific Troupe 🏆 Oct 2021 — APJ Partner of Choice for NSX 🏆 FY18Q3, FY19Q4, FY20Q3 — Spot Award
Business Intelligence Data Analytics Data Product Management Sales Analytics Sales Operations Salesforce CRM Tableau SAP BusinessObjects Case Management Agile / Scrum Jira Confluence User Stories Stakeholder Management Cross-Functional Leadership Remote Team Management UAT KPI Reporting Data Governance Training & Mentoring
2022 – 2023 · Senior Data Product Owner — Data & Analytics Engineering (Scope: Global)
  • Project lead / single point of contact (SPOC) for a remote team of 8 peers and juniors in the data team for a global digital transformation initiative moving business to SaaS
  • Partnered with data product manager and data engineering to enable changes to data foundation arising from changes to sales process registered in Salesforce which were managed via Epics and Stories in JIRA
  • Writing and right-sizing data user stories for subsequent downstream implementation
  • Onboarded, mentored data product manager, data testers for related activities via peer-to-peer training, preparing training materials etc
  • Creation and maintenance of confluence spaces for project tracking and collaboration
  • Created QC process for the project to work alongside existing processes

(Role was renamed from Lead Business Analyst)

2018 – 2022 · Senior Business Analyst — Business Intelligence, Sales Analytics (Scope: APJ)

Award & recognition: APJ Partner of Choice for NSX for 2021 Q2 (Individual-level Award) for BI reporting contributions to the business

  • Resolved >1000 cases (all-in) since 2017, with >70% resolved within 3 days
  • Quarterly reporting for APJ sales performance for 24 quarters
  • Make automated BI reports happen on BI reporting system to produce self service BI reports for users in APJ sales operations & strategy teams
  • Trained users on how to use BI tool and/or understanding how data works. Mentored IIM graduate intern for internship project
2016 – 2018 · Business Analyst — Business Intelligence, Sales Analytics (Scope: APJ)

Award & recognition: Spot Award for 2017 Q3 (FY18Q3) (as one of many recipients in the department)

  • Self-taught skills to build >55 BI reports in new system, resolved >40 data-related cases with avg case resolution of 3 business days and juggled quarterly-reporting at the same time over a span of 3 months
2012 – 2016 · Marketing Operations Analyst (APJ)
  • Role in APJ Marketing Operations / APJ Business Operations supporting program marketing, product marketing, partner marketing through development of Tableau dashboards.

    Contracted role via PeopleSearch Pte Ltd
2009

2012
Consumer Research — Quantitative, Nielsen IQ (Previously The Nielsen Company)
  • Management and reporting of multi-country quantitative consumer research projects for clients in Telco, Consumer Electronics and Healthcare
Quantitative Research Consumer Insights Market Research Project Management Multi-Country Studies Client Servicing Data Reporting Stakeholder Communication Training & Mentoring
2011 – 2012 · Client Service Executive
  • Managed multi-country quantitative consumer research projects that track consumer sentiments using face-to-face and online research methodologies with LOI of up to 40mins. Trained total of 4 interns
2009 – 2010 · Project Management Executive
  • Managed a quarterly 16-country project with 5 product categories for Sony
2004

2009
Various Part-Time Roles
Cosmetics retail for Esprit's Red Earth line, I Nuovi Cosmetics; push cart and event sales for children's books, laptops; accounting assistant for Ghim Li Global
Retail Sales Customer Service Accounting

Software Expertise

Tableau
Salesforce
Snowflake
JIRA
Confluence
SAP WEBI

Education

2020
Executive Certificate in Management and Leadership
MIT Sloan Executive Education
Machine Learning: Implementation in Business (2020) | Artificial Intelligence: Implications for Business Strategy (2019) | Business Process Design for Strategic Management (2017) | Leading People At Work: Strategies for Talent Analytics (2020)
Link to Certificate ↗
2011
Specialist Diploma in Statistics and Data Mining
Singapore Polytechnic
GPA 3.8/4.0
2009
Bachelor of Business Management
Singapore Management University
Double Major in Marketing and Management

Certifications

2026
Certified Scrum Product Owner
Scrum Alliance
Link to Badge ↗
2025
ICAgile Certified Professional — Agile Project and Delivery Management
ICAgile
Link to Badge ↗
2019
Lean Six Sigma Green Belt
SMU Academy
2017
Stanford Advanced Project Management
Stanford Center for Professional Development

Courses

2026
Advanced Certificate in Venture Capital
SMU Academy
Module 1: Market Overview and Global Perspectives
Module 3: Common Valuation Techniques and Methodologies
2023
Certified Information Privacy Manager (CIPM)
SMU Academy
2019
Artificial Intelligence: Implications for Business Strategy
MIT Sloan Executive Education
2023
Product Management
Stanford Online
Link to Certificate ↗
2023
Introduction to Python Programming (Code in Place 2023)
Stanford University
Link to Certificate ↗